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Replacing “Above the line” (ATL) &“Below the line” (BTL) with CONTENT & CHANNEL
For far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly...
View ArticleA new approach to segmenting marketing and advertising agencies and suppliers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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